Last Updated: November 2024

Note:

Lux Bio Analytics is a DBA of Better Than Normal Health, LLC, and adheres to the following privacy practices. All references to “Lux Bio Analytics,” “we,” “us,” and “our” throughout this document include Better Than Normal Health, LLC.

1. Overview

Lux Bio Analytics (“Lux Bio Analytics,” “we,” “us,” and “our”) values your privacy and is dedicated to protecting it through compliance with this Privacy Policy. This Privacy Policy explains how we collect, use, and protect your Personal Information when you visit our website at

https://www.luxbioanalytics.com

or otherwise use our Platform, as further outlined in our Terms of Service.

Please read this Privacy Policy to understand our policies and practices regarding your Personal Information and how we handle it. If you disagree with our policies and practices, please do not use our Platform. By accessing or using the Platform, you agree and consent to this Privacy Policy.

Lux Bio Analytics may change this Privacy Policy at any time at its discretion. Your continued use of the Platform after we make changes is deemed to be acceptance of and consent to those changes. Please check the Privacy Policy periodically for updates.

2. The Types of Information That Lux Bio Analytics Collects and How We Collect It

Lux Bio Analytics may collect two types of information from you when you visit the Platform: Personal Information and Non-Personal Information (collectively, “Information”).

Personal Information

refers to data by which you may be personally identified, such as name, email address, employer, job title, and telephone number.

Non-Personal Information

means data that does not identify you specifically. If you browse, read pages, or view content on our Platform, we gather and store information about your visit that does not identify you personally.

We collect Information:

Directly from you: When you subscribe to a newsletter, create an account, make a purchase, or request information from Lux Bio Analytics, we may collect your name, contact, billing, shipping, and communication information to fulfill your request. If you make an appointment through the Platform or otherwise contact us, you may voluntarily provide similar information.From third parties: We may obtain information through partners, vendors, and suppliers to enhance our Platform and services. We take steps to confirm that information we receive from third parties is collected with your consent or that these parties are otherwise legally permitted to share your Personal Information.Automatically as you navigate: We collect information about how you interact with the Platform through cookies, pixel tags, and similar technologies. Please view our separate Cookies Policy for details.

3. How Lux Bio Analytics Uses the Personal Information It Collects

We use Personal Information for purposes including, but not limited to:

Platform Functionality and Development: To provide, offer, and personalize the Platform. We use information to communicate with your device, diagnose server problems, and provide security features. Our cookies improve website functionality, efficiency, and provide analytic information. Certain Platform features may also leverage artificial intelligence tools, though we do not retain Personal Information to develop or train generalized AI models.Customer Support, Platform Updates, and Reporting: To provide updates and reports, and ensure the Platform operates properly. This includes refreshing, updating, or modernizing files to keep security features current.Business Operations: For accounting, auditing, billing, reconciliation, and collection activities. We also use Personal Information for crime or fraud monitoring and prevention, protecting our legal rights, and performing contractual obligations.Communication: To send service-related messages, respond to customer requests, and provide alerts such as security updates. We may occasionally conduct surveys, research, or studies that require voluntary sharing of Personal Information.Advertising and Marketing: To enable personalized content and analyze the effectiveness of advertising and marketing. You may adjust your device settings if you wish to deny location-based content.Statistical Purposes: To compile traffic reports, enabling us to understand and respond to user needs. This information helps create a better overall user experience.

Legal Basis for Our Use (applicable only to EEA and UK visitors):

We will collect and use Personal Information only where we have your consent, need it to perform a contract, have a legal obligation, or have a legitimate interest that does not override your rights.

4. How Lux Bio Analytics Protects Your Information

Our Platform provides reasonable administrative, technical, and organizational security measures to protect your Personal Information. We require our suppliers and vendors to apply similar protections. No technology can be 100% secure, so please contact us if you feel your interaction with us is no longer secure.

5. When Lux Bio Analytics Shares Your Information

We may share your information with affiliates, vendors, and authorized partners under specific circumstances, such as:

Affiliates and Subsidiaries: For purposes consistent with this Privacy Policy.Suppliers and Vendors: To provide contracted services, such as website hosting, data analysis, IT services, or customer support.Partners: For opportunities such as marketing, joint products, or research studies.Advertising and Marketing: To personalize ads and evaluate campaign effectiveness.Legal Obligations and Security: When required by law or to respond to legal processes.

We do not sell any of your Personal Information for monetary compensation.

6. Information from Children

We do not knowingly collect or use Personal Information from children under 16. If we learn that we have collected information from a child under 16, we will delete it as soon as possible. Please contact us if you believe information of a child under 16 has been provided.

7. Links to Other Websites and Services

Our Platform may contain links to other websites. Lux Bio Analytics is not responsible for the policies or practices of third parties and advises users to review their privacy policies independently.

8. Do Not Track

Our Platform does not currently respond to Do Not Track (DNT) signals.

9. Your Legal Rights

Depending on your location, you may have rights to request access, correction, or deletion of your Personal Information. Contact us for further assistance regarding your rights.

10. International Compliance

Lux Bio Analytics may transfer your information to affiliates or partners in different countries. We will ensure your Personal Information is processed according to this Privacy Policy and in compliance with the law, including participation in applicable data privacy frameworks as needed.

11. Data Privacy Framework (for EU, UK, and Swiss Residents)

Lux Bio Analytics complies with applicable data privacy frameworks, including the EU-U.S. Data Privacy Framework (EU-U.S. DPF). We adhere to the framework principles regarding data received from the EU, UK, and Switzerland. To learn more, please visit

https://www.dataprivacyframework.gov

12. California Privacy Rights

This section applies only to California residents and provides information about your rights under the California Consumer Privacy Act (CCPA), such as the rights to request access, deletion, or correction of your Personal Information, and the right to opt-out of data “sharing.” Lux Bio Analytics does not sell Personal Information.

13. Additional State Privacy Rights

Residents of Colorado, Connecticut, Utah, and Virginia also have certain rights regarding their Personal Information. Contact us if you wish to exercise these rights.